How to Make Digital Marketing Funnel and Traditional Marketing
Take a specific example that we will understand how to create a digital marketing funnel and how we will be able to use those funnels which have different levels.
So we will know the basic marketing funnel because the marketing word is very important in digital marketing and it is a very important word. We start off with tools, start understanding tools, platforms of ads,s Understand their dashboard but sometimes we make a mistake, we miss the marketing factor.
Once we understand marketing in a very good way, after that we can go to digital marketing to a next level. Otherwise we will teach the tools, but the way the geological and analytical mind should work, things will be missed from us and when the trends change, a time comes when marketing trends change. In such a case, if you have a clear basic of marketing, then it does not take much time to shift to the new model.
Marketing Funnel - Older
If a consumer finishes his sale, then which steps he goes through, we can put him in which steps so that he comes to us through the proper funnel and gets converted to a final sale, then this is the traditional model , It works on AIDA
In AIDA
A means Awareness,
I mean Interest,
D means Deasire and
A means Action
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| Marketing Funnel -Older |
The purchase funnel
Awareness : What is in Awareness, whatever your product is or whatever service you have, you have to create an awareness of it. When creating awareness, you get to know the market potential, which people can buy our product, which people our product Market potential and awareness both go together.
Interest : - What is the interest that we have created in view of the market potential of awareness, created some interest in your product, at the time of support awareness, we had 100000 audiences, but if we have the same audience showing interest then the answer is no. Wali audiences believe that only 50000 or so will be left.
Deasire : - After that we really see that he has a desire, he wants to buy or wants to make service available. People like Dzire, like there were above 50000 people, they will be reduced to 30,000, now our focus will be on 30000 people in this way. A marketing funnel or purchase funnel works.
For example, we can assume that there is a single buyer, he is in his awareness stage, after that he gradually gets interest. After the interest comes, his desire grows that I have to buy this thing, after that he takes the final action. Here we have the prospect in which the desire has come, now we have to prepare our product in some way and sell it.
Now let's convert this modern Internet is a revolution in digital marketing today when the market was online-converted. Concept converted in a very different way, but how online tools increased marketing space, digital marketing at next level Have taken it.
Digital Marketing Funnel : - Modern
Modern digital marketing funnel consists of 5 levels
Now we will see 5 levels
1 Attract
2 Engage
3 Capture
4 Nurture
5 Convert
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| Digital Marketing Funnel Modern |
For example I have a tree ebook from an SEO.
Let us see how we will set up digital marketing funnel and we will reach our customer or reach Bayer.
Now we have to attract people first, Attraction is exactly the same as Awareness.
For example, we created a free SEO e-book, which is the introduction of the first book, if we started giving this book to the people, then people will know that there is a company which is giving free book to people through different medium. . People will take free eBooks in this way, we are attracting people, making them aware. You can make people aware of this method and not sell direct products.
What is Engage / Engage, How will Engage
Example: - We put the free book on the website, when people are asked while downloading, email and mobile number means that the level of engagement is being increased when people are being asked for email and mobile number, now a certain A lot of people will quit in time, half have quitted. Now we have their data.
So we will nurture them / what is the way to make them nurture? In the Nurture, we will give them the second e-book, which will have a little more information than the first book, in this level you have to win the trust of the customer, because by coming to this level, many more People have reached here in the form of filters. After this we can convert them because only those who really need them come here.
In this way, you have to understand how the funnel of digital marketing works in your product which is your service. What people do here is a mistake, they start selling their product at the time of awakening, there may be some sale but it cannot give you long term benefits, such a funnel can be in everything.
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